Things categorized as 'Marketing'
Nine Simple Secrets of Great Advertising
by Don Sexton, PhD The television show I was watching last night was punctuated by some pretty crazy ads. I saw flying cars and a talking toilet. To judge from those ads, ...
A Georgetown Eatery that’s a Marketing Masterpiece Too
by Barry Lenson I’m writing from Washington, DC. Two nights ago, my family and I had dinner at a terrific Georgetown eatery called Martin’s Tavern. This morning, we went back for breakfast. ...
Your Small Company Can Market as Effectively as the Big Boys
by Michael Sexton If you’re a small business owner, the word “marketing” can be scary. How can you compete with the big companies in your line of business? How can you catch ...
Don’t Drop the Marketing Ball
by Barry Lenson Five years ago I interviewed the man who founded a rather famous brand of outdoor clothing. Actually, he is pretty famous too, because his company grew out of his ...
What Public Relations Gives You that Advertising Never Can
by Don Sexton, PhD A post on this blog a few weeks ago described the marketing traction that small businesses can develop by sending out press releases to local media. Today, I ...